I finally have a name for how I write. It’s called “writing in reverse”. Yeah, it’s a thing apparently, something I didn’t even know had a name. I just do it instinctively after years and years of carefully crafting memos to supervisors who didn’t want to hear the truth about their monthly results. I finally found the name for it after reading an article I found through SmartBriefs, written by Justin Bariso for Inc. Magazine. Here is the link if you want to read it yourself. To summarize, it’s about writing your message from the point of view of your audience. It helps you avoid emotional diatribes that are too long and fail to be helpful or informative for your →
Category: Entrepreneurship
An experiment on “joining a cult” leads to “AHA moment” on the key to closing sales.
15 years ago I was sitting on the couch, trying to decide if I wanted to start my own business or go back into a corporate job. I had been laid off and the company graciously paid for 6 months of outplacement services which was about to run out. And as I sat there staring at the ceiling, asking what I should do, the phone rang. It was my friend Connie, needing help and a friend to talk to. I remember the moment clearly, because that phone call was the answer to my question, and so my coaching business was launched. I told Connie what was going on and she offered to pay me. I did not even know what →